Our HOW Through coaching, peer groups, online learning, and our XOSphere platform, we equip mid-market CEOs and executive teams to reach their full potential and drive above-market growth.
With over 40 years of CEO coaching and management experience, Dan Lykken and Ron Huntington utilize proven tools like Scaling Up, Metronome, Gravitas, and John Maxwell to deliver tailored growth coaching at every stage. As trusted confidants, they help CEOs build disciplined teams that amplify business value, improve customer satisfaction, and foster sustainable, measurable growth—achieving the results and life you desire.
Dan Lykken is a business & leadership coach, confidante, and mentor, who is always in your corner helping you create measurable changes in your business.
Our Mission:
Our Mission is to create a lasting impact by equipping business owners and CEOs to amplify their potential and lead with purpose, clarity, and confidence—build thriving businesses, strong cultures, and leadership teams that avoid growth traps through differentiated strategies and precise execution to achieve predictable revenue, profit, and cash flow fueling intentional growth and provide a fulfilling lifestyle.
Our Promise:
Grounded in confidentiality, a relentless focus on growth, continuous learning, and a commitment to exceptional value, we empower you to navigate market challenges confidently, take control of your business, and achieve the highest levels of profit and enterprise value.
Our Core Values:
1. Confidentiality – As trusted confidants, we create a safe space for CEOs to think freely, speak openly, and make decisions with absolute discretion.
2. Relentless Focus on Growth – We challenge limits, embrace bold strategies, and relentlessly pursue above-market growth for business owners and their organizations.
3. Continuous Learning & Technology Advancements –We embrace the notion of an infinite mindset and believe you should always look ahead and never stop learning. We are committed to continuously seeking the world’s best management thinking, embracing technological advancements, and driving innovation through the latest technologies, including artificial intelligence. By staying ahead of emerging trends, we equip leaders with the knowledge and tools to navigate change, adapt with confidence, and unlock new opportunities for growth.
4. Deliver Value & Delight – We’re driven to create meaningful impact, ensuring every interaction delivers tangible value and exceeds expectations.
5. Humble, Hungry, Smart – We approach every challenge with humility, an insatiable drive to improve, and the strategic intelligence to make a lasting difference.
Our Growth & Profitability Coaching Process Model
Leadership, Talent & Culture
Using proven principles and tools we build high-performance organizations that deliver results by aligning your team with the company’s core purpose and values and nurturing a culture of trust and accountability.
Strategic Thinking & Planning
In today’s business and economic environment, strategy has never been more important. We work with you to define a better strategy and strategic position. Then we help you translate your strategy into operational terms, align your organization to the strategy, and mobilize change through strong, effective leadership.
Flawless Execution
We work with you and your team to execute your strategy through a simple but comprehensive one-page plan, setting stretch goals for your team, measuring progress quarterly, and fostering a culture of accountability and effective communication.
Superior Customer Experiences
We help you develop superior and proven client strategies to make sure you retain and grow clients most likely to generate high levels of revenue and profitability.
Financial Performance, Cash Management & Business Valuation
Financial Performance and Cash Management:
Executives often track financials but miss the full picture. Our software delivers complete business intelligence by benchmarking your actual results and forecasts against industry standards and ratios. This identifies performance gaps and reveals how you stack up against competitors. Combined with our cash management system, which uncovers hidden cash sources, you gain actionable insights to improve profit, cash flow, and overall financial performance—ensuring you have the funds needed to drive growth and profitability.
Business Valuation:
Our comprehensive seven-step valuation process, supported by detailed reports and business performance tracking with industry-specific KPIs, provides a clear understanding of your business’s value. It highlights critical areas for improvement, empowering you to enhance your company’s worth and make informed, strategic decisions.
